John Sall is co-founder and Executive Vice President of SAS, the world's leading business analytics software vendor. He heads the JMP business division, which creates interactive and highly visual statistical discovery software designed for scientists and engineers. Sall remains the primary architect of JMP^® software.

Sall is a Fellow of the American Statistical Association and the American Association for the Advancement of Science, the world’s largest general scientific society. Reflecting his strong interest in international conservation and environmental issues, he serves on the board of the World Wildlife Fund and on the advisory board of the Smithsonian National Museum of Natural History. He is a former member of the North Carolina State University Board of Trustees.

Gerd Gigerenzer is a partner of Simply Rational – The Institute for Decisions and a former Professor of Psychology at the University of Chicago and John M. Olin Distinguished Visiting Professor the University of Virginia’s School of Law. In addition, he is Member of the Berlin-Brandenburg Academy of Sciences, the German Academy of Sciences and Honorary Member of the American Academy of Arts and Sciences and the American Philosophical Society. He was awarded honorary doctorates from the University of Basel and the Open University of the Netherlands, and is Batten Fellow at the Darden Business School, University of Virginia. Awards for his work include the AAAS Prize for the best article in the behavioral sciences, the Association of American Publishers Prize for the best book in the social and behavioral sciences, the German Psychology Award, and the Communicator Award of the German Research Foundation. His award-winning popular books Calculated Risks, Gut Feelings: The Intelligence of the Unconscious, and Risk Savvy: How to Make Good Decisions have been translated into 21 languages. His academic books include Simple Heuristics That Make Us Smart, Rationality for Mortals, Simply Rational, and Bounded Rationality (with Reinhard Selten, a Nobel Laureate in economics). In Better Doctors, Better Patients, Better Decisions (with Sir Muir Gray) he shows how better-informed doctors and patients can improve healthcare while reducing costs. Together with the Bank of England, he is working on the project “Simple heuristics for a safer world.” Gigerenzer has trained U.S. federal judges, German physicians, and top managers in decision making and understanding risks and uncertainties.

Bradley Jones, PhD, is the Distinguished Research Fellow in the JMP division of SAS, where he is responsible for the development of new methods in design of experiments (DOE). He built the JMP Custom Designer, a general and powerful tool for generating optimal experimental designs. He holds a patent on the use of DOE for minimizing registration errors in the manufacture of laminated circuit boards and is the inventor of the prediction profile plot for interactive exploration of multiple input and output response surfaces.

Before joining SAS in 1997, he was the principal statistician at The MathWorks Inc., where he designed and implemented the MATLAB Statistics Toolbox. He was Chief Scientist and a founding partner of Catalyst Inc., a company created to support the use of computer-aided DOE in industry.

Jones is the 2012 recipient of the Statistics in Chemistry award from the American Statistical Association (ASA). In both 2009 and 2011, he received the American Society for Quality’s Brumbaugh Award for the paper making the largest contribution to industrial quality control. He also won the 2010 Lloyd S. Nelson Award for the article having the greatest immediate impact to practitioners. Jones is the former Editor-in-Chief of the Journal of Quality Technology and a Fellow of the ASA. He holds a master’s degree in statistics from Florida State University and a PhD in applied economic sciences from the University of Antwerp, Belgium.